The 5-email nurture sequence

Hi [First Name],

Here's your copy of The Brisbane Homeowner's Guide to Bathroom Renovations — thanks for grabbing it.

Most people skip straight to "how much will it cost?" The smarter first move is to see the finished room before a single tile comes off the wall. That's exactly what our 3D scan does — you walk through your new bathroom on screen, change your mind for free, and only then do we quote.

Have a read of the guide tonight. When you're ready, the next step is a free 3D scan and an itemised, fixed quote back to you within 24 hours.

Talk soon,
Gerry McGuire
Your Building & Maintenance Team · QBCC Lic 15030821

Hi [First Name],

The horror stories you've heard about renovations — trades that vanish, budgets that blow out, "quick" jobs that drag for months — almost always come down to one thing: no documented process.

Every YBMT bathroom runs through the same 16 documented steps, from the 3D scan to the final clean. You always know which step we're on and what happens next. No shortcuts. No surprises.

And if life means you can't go without a bathroom for the build? We can set you up with a temporary one so the household keeps running.

Gerry

Hi [First Name],

A family in Bulimba had a cramped, dated main bathroom in a 1930s Queenslander — the kind of room you apologise for when guests visit.

We kept the heritage character they loved, opened up the layout, and finished with the fixtures they chose from transparent provisional costs — no hidden markups. Same footprint. A whole new life.

Whether you're in a 1920s heritage home or a 2026 high-rise unit, the brief is the same: a bathroom that finally fits how you actually live.

Gerry

Hi [First Name],

Anyone can promise a beautiful bathroom. The real question is what protects you if something goes sideways. Here's what comes standard with YBMT:

• Fixed, itemised quote in 24 hours — you see every line.
• $100/day late-completion credit — we back our timeline.
• $20M public-liability cover — your home is protected.
• Statutory home warranty in line with QBCC requirements.
• QBCC-licensed for 30 years (Lic 15030821) — one name on every job.

That's not marketing — it's what we put in writing before you commit a cent.

Gerry

Hi [First Name],

You've had the guide for a couple of weeks now. If a new bathroom is still on your mind, the easiest next step costs you nothing and commits you to nothing:

1. We do a free 3D scan so you can walk through the finished room.
2. You get a fixed, itemised quote back within 24 hours.
3. You decide — in your own time.

That's it. No deposit to see the design, no hard sell. Just a clear picture of what's possible and exactly what it costs.

Looking forward to it,
Gerry McGuire
Your Building & Maintenance Team
QBCC Lic 15030821 · licensed 30 years