The deliverables
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Landing Page
Premium CRO/SEO/mobile-first page — hero, proof bar, 5 attack vectors, before/after, 16-step process, founder, reviews, FAQ & 24-hour RFQ form. Structured data, no aggregate-rating claims.
Open live landing page →
Buyer's Guide (Lead Magnet)
"The Brisbane Homeowner's Guide to Bathroom Renovations" — 5-spread A4 PDF: why-now, the 16 steps, fixtures & PC transparency, Gerry sign-off.
Open guide PDF →
A4 Brochure
3-page leave-behind — cover, inside 3-panel (why YBMT · what we renovate · how it works), back with reviews, Gerry quote & contact bar.
Open brochure PDF →
5-Email Nurture Sequence
Post-download automation (Day 0→12) that turns a Buyer's Guide reader into a booked 3D scan. Practical/transformation voice, 16-step process, full protections stack. Copy-paste-ready, subject + preview + body + P.S. per email.
Open the email sequence →
Sales Phone Scripts
6-module inbound & booking playbook for whoever answers the phone: opening, qualifying questions, the 5-vector value pitch, an objection-handling table, the booking close, and voicemail/SMS follow-up. Goal: book the free 3D scan.
Open the phone scripts →
30-Day Launch Calendar
The day-by-day operating plan for the first month in market — Day 1→30 across 5 weeks, every action colour-coded by channel (paid · organic · email · sales · content · reviews), with weekly themes and a KPI targets band. Shows exactly how the ads, lead magnet, 5-email nurture, phone scripts & organic posts fire together.
Open the launch calendar →
SEO & AI-Search Strategy
How the funnel wins Google, Maps & AI answers in Brisbane — keyword clusters by priority & intent, EEAT pillars (Experience/Expertise/Authority/Trust), on-page + technical checklist, Local SEO/GBP plan, structured-data notes (no aggregate-rating) and the UTM scheme. The growth playbook.
Open the SEO strategy →
Capability Statement
The formal credential one-pager for B2B intros, body-corporate/strata tenders and quote follow-ups: company overview, core capabilities, why-us differentiators, a credentials & compliance band (QBCC 15030821 · 30 years · $20M PI · MBA), who we serve and a contact block. Board- & procurement-ready.
Open the capability statement →
Video Storyboards
Three 30-second video concepts toward full F1 video parity — the 3D-scan advantage, the 16-step process, and Brisbane social proof. Each is a shot-by-shot production plan: frame, timecode, visual direction, on-screen text and voiceover, with production specs & UTM. Practical/transformation voice; talent & footage are placeholders pending sign-off.
Open the video storyboards →
Paid social — 12 Meta ad creatives
Square 1:1 (1080×1080) — feed-native set for Facebook & Instagram, built deterministically on the locked brand system: hero-quote · before/after · client story · offer stack · founder · showcase. Timber CTA, 127-customer proof, QBCC stamp.
Portrait 4:5 (1080×1350) — Meta's highest-performing feed & Reels-cover format. Three strongest concepts rebuilt for vertical: hero-quote · founder · offer stack.
Story / Reels 9:16 (1080×1920) — full-screen Stories & Reels placement, laid out inside Meta's top/bottom safe zones so profile chrome and the reply bar never cover the message: hero-quote · founder · offer stack.
Organic social — 5 weekly templates
A repeatable weekly cadence: Mon before/after · Tue reno tip · Wed showcase · Thu behind-the-scenes · Fri client quote.
