The deliverables
Click any asset to open it full-size in a new tab. All built on the locked brand system, the 127-customer proof block, and the urgent/trust voice — with aqua as the reassurance accent.
Landing Page
Premium CRO/SEO/mobile-first page — "Found termite damage? Take a breath." Hero, 24-hr proof bar, reassurance steps, 5 trust vectors, documented-process timeline, insurance-handled band, founder, genuine reviews, FAQ & assessment RFQ. Structured data, no aggregate-rating claims.
Open live landing page →
Emergency Guide (Lead Magnet)
"What to Do When You Find Termite Damage" — 5-spread A4 PDF: the first hour (5 do's + 3 don'ts), the documented repair process, insurance & what's covered, Gerry sign-off. The calm-authority lead magnet.
Open guide PDF →
A4 Brochure
3-page leave-behind — cover ("Take a breath"), inside 3-panel (why YBMT · what we repair · how it works), back with genuine Google reviews, Gerry quote & contact bar.
Open brochure PDF →
5-Email Nurture Sequence
Post-download automation (Day 0→10) following the panic→relief→control→certified-safe arc. Calm authority, never fear-selling: insurance handled, QBCC structural, engineer-certified outcome. Copy-paste-ready, subject + preview + body + P.S. per email.
Open the email sequence →
Sales Phone Scripts
6-module distressed-caller & booking playbook: calm-the-caller opening, gentle qualifying, the 5-vector reassurance pitch, an objection-handling table, the assessment booking close, and voicemail/SMS follow-up. Calm authority, never fear-selling.
Open the phone scripts →
30-Day Launch Calendar
The day-by-day operating plan for the first month — Day 1→30 across 5 weeks, every action colour-coded by channel (paid · organic · email · sales · content · reviews), with weekly themes and a KPI targets band. Shows how Search intent, Meta ads, the pest-controller partner channel, the 5-email nurture & phone scripts combine to book free assessments.
Open the launch calendar →
SEO & AI-Search Strategy
How the funnel wins high-urgency search & AI answers in Brisbane, with calm authority — urgency-weighted keyword clusters, EEAT pillars, on-page + technical checklist, Local SEO/GBP plan, structured-data notes (no aggregate-rating) and a UTM scheme supporting both direct intent & the pest-controller channel.
Open the SEO strategy →
Capability Statement
The formal credential one-pager for distressed-homeowner trust, insurance-claim conversations, pest-controller partner intros and strata tenders: company overview, structural-repair capabilities, why-us differentiators, a credentials & compliance band (QBCC 15030821 · 30 years · $20M PI · MBA), who we serve and a contact block. Calm authority throughout.
Open the capability statement →
Video Storyboards
Three 30-second video concepts toward full F1 video parity, in the calm-authority voice — reassurance & the 24-hour response, handling the insurance, and the B2B pest-controller channel. Each is a shot-by-shot production plan: frame, timecode, visual direction, on-screen text and voiceover, with production specs & UTM. Never fear-sell; talent & footage are placeholders pending sign-off.
Open the video storyboards →
Paid social — 12 Meta ad creatives
Square 1:1 (1080×1080) — feed-native set for Facebook & Instagram, calm-authority, never fear-selling: "take a breath" · insurance handled · restored & certified safe · structural capability · founder · offer stack. Aqua-on-navy CTA, 127-customer proof, QBCC stamp.
Portrait 4:5 (1080×1350) — Meta's highest-performing feed & Reels-cover format. Three strongest concepts rebuilt for vertical: take-a-breath · restored & certified · offer stack.
Story / Reels 9:16 (1080×1920) — full-screen Stories & Reels placement, laid out inside Meta's top/bottom safe zones so profile chrome and the reply bar never cover the message: take-a-breath · restored & certified · offer stack.
Organic social — 5 weekly templates
Mon save-this carousel cover · Tue did-you-know fact · Wed restored showcase · Thu documented-process polaroid · Fri client relief quote. Calm authority, never fear-selling.
The F3 differentiator
Partnership Kit — turn pest controllers into a channel
Most trade competitors ignore the B2B referral channel. YBMT's Partnership Kit gives pest controllers and property managers a reason to refer: their client is handled end-to-end, they stay informed, their reputation is protected — and they earn a 5% referral fee on completed contracts. A 5-page kit (overview · how-it-works · why-refer trust sheet · referral-flow diagram · FAQ + sign-up), and the template for pool builders and property managers too.
Open the Partnership Kit PDF →
Brand foundation
Calm-authority imagery — deliberately no infestation/horror shots. This is a trust category, not a fear sell.
Reassuring consultation
Builder + homeowner at the kitchen table — calm authority, the emotional core of "take a breath".
Restored & certified safe
The outcome shot — a bright, secure home, whole again.
Structural capability
Clean new structural timber framing — QBCC-licensed repair, not a cosmetic patch.
Documented & certified
Every step documented, engineer-certified — the process made visible.
Gerry McGuire
Founder trust anchor — the same face across all three funnels.
The 5 attack vectors
Vector 1
24-hour response
On site within 24 hours; quoted within 24 hours; repaired within 4–6 weeks.
Vector 2
Insurance handled
"We deal with your insurance company so you don't have to."
Vector 3
QBCC structural
Licensed structural repair — load-bearing capability, not cosmetic patch-ups.
Vector 4
Documented & certified
From identified damage to certified safe — every step documented.
Vector 5
Pest-controller channel
Brisbane's most-referred team. Partners earn a 5% referral fee.
