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Video storyboards · production plan

Termite repair video storyboards

Three 30-second video concepts in the calm-authority voice — reassurance and the 24-hour response, handling the insurance, and the B2B referral channel. Shot-by-shot production plans toward full F1 video parity. Never fear-sell.

3 × 30-second concepts16:9 · 9:16 · 1:1Voice: urgent / trust

Production specs & usage

  • Three 30-second concepts: reassurance (24-hr), insurance handled, B2B referral
  • Master 16:9 + 9:16 vertical & 1:1 square cut-downs; LinkedIn cut for B2B
  • Voice: urgent / trust — calm authority, panic → relief → control → certified safe
  • Tone discipline: NEVER scare-sell; calm, restored, documented imagery only
  • On-brand: navy / aqua / slate, Fraunces titles, Inter captions
  • Trust block on every end card: 127 · QBCC 15030821 · licensed 30 years
  • Statutory home warranty insurance in line with QBCC requirements
  • UTM: utm_campaign=termite-bne-repair-q2 (B2B: termite-bne-partner-b2b)

Take a Breath. We've Got This.

Reassurance / 24-hr
30s · hero / website + Meta · the panic-to-relief arc
Goal: Convert the moment of panic into relief — calm authority, on site within 24 hours. Never fear-sell.
10:00–0:07
Found termite damage?
Visual
Homeowner looks at a termite-damaged skirting/joist, worried. Calm framing — concern, not horror. No alarmist imagery.
On-screen text
Found termite damage?
Voiceover
Finding termite damage is a gut-punch. First — take a breath.
20:07–0:15
We're on site within 24 hours.
Visual
Phone rings; warm shot of YBMT team member answering; map pin animates to a Brisbane suburb within 24 hours.
On-screen text
We're on site within 24 hours.
Voiceover
One call and we're on site within twenty-four hours to assess the structural damage.
30:15–0:24
QBCC-licensed structural repair.
Visual
Builder calmly walks homeowner through a clipboard plan; reassuring, in-control body language.
On-screen text
QBCC-licensed structural repair.
Voiceover
We're QBCC-licensed for structural repair — not cosmetic patch-ups. A real plan, explained simply.
40:24–0:30
127 happy customers · QBCC 15030821
Visual
Restored, clean sub-floor framing; logo, 5 gold stars, 127 line.
On-screen text
127 happy customers · QBCC 15030821
Voiceover
Your Building and Maintenance Team. We've got this.
★★★★★End card: On site within 24 hours. Take a breath. ybmt.com.au/termite-repairs/brisbane · 1300 448 784

We Handle the Insurance

Insurance / control
30s · website + Meta · removes the second worry
Goal: Show the insurance burden lifting off the homeowner — control restored. Practical, calm, documented.
10:00–0:07
Damage is stressful. The paperwork shouldn't be.
Visual
Homeowner at kitchen table surrounded by paperwork, overwhelmed. Soft, empathetic light.
On-screen text
Damage is stressful. The paperwork shouldn't be.
Voiceover
After the damage comes the paperwork. That's where most people get stuck.
20:07–0:16
We deal with your insurer for you.
Visual
YBMT team member on the phone with insurer; documents and photos organised neatly; clipboard motif.
On-screen text
We deal with your insurer for you.
Voiceover
We deal with your insurance company directly — documenting every step from damage to repair.
30:16–0:25
Repaired within 4–6 weeks.
Visual
Time-lapse feel: framing repaired, sub-floor restored, make-good complete over 4–6 weeks.
On-screen text
Repaired within 4–6 weeks.
Voiceover
Then we restore the structure — typically within four to six weeks — and certify it safe.
40:25–0:30
Documented. Certified. Done.
Visual
Engineer-certificate insert; logo lockup, 5 gold stars, QBCC line.
On-screen text
Documented. Certified. Done.
Voiceover
Your Building and Maintenance Team. From damage to certified safe.
★★★★★End card: We deal with the insurer, so you don't have to. Repaired in 4–6 weeks. 1300 448 784

Brisbane's Most-Referred Repair Partner

B2B / pest-controller
30s · LinkedIn + direct · partnership channel (5% referral)
Goal: Speak to pest controllers and property managers — protect their client's reputation, earn a 5% referral fee.
10:00–0:07
Found the damage. Who repairs it?
Visual
Pest controller finishes an inspection, looks at the report, considers who to recommend for the repair.
On-screen text
Found the damage. Who repairs it?
Voiceover
You found the problem. Your client's asking — who fixes it?
20:07–0:16
Refer the repair. Protect your reputation.
Visual
Professional handshake between pest controller and YBMT builder on site; calm, trustworthy.
On-screen text
Refer the repair. Protect your reputation.
Voiceover
Refer the structural repair to a QBCC-licensed team that protects your client — and your reputation.
30:16–0:25
5% referral fee · same-day quotes
Visual
Insert of a clean partnership one-pager and a 5% badge; same-day quote notification on a phone.
On-screen text
5% referral fee · same-day quotes
Voiceover
Same-day quotes, documented repairs, verified completion — and a five percent referral fee on completed contracts.
40:25–0:30
127 happy customers · QBCC 15030821
Visual
Logo lockup, 5 gold stars, 127 line, Partnership Kit callout.
On-screen text
127 happy customers · QBCC 15030821
Voiceover
Your Building and Maintenance Team. Brisbane's most-referred repair partner.
★★★★★End card: Refer with confidence. 5% referral fee on completed repairs. Partnership Kit at ybmt.com.au