30-day launch calendar

Confirm Google Search intent campaign live

Launch 1:1 “take a breath” Meta ads

Launch 4:5 portrait ads

GBP post: 24-hour response

Launch 9:16 story ads

Distressed-caller script refresher

IG: “did you know” termite fact

Request reviews from recent repairs

Call back every assessment enquiry

GBP post: insurance-handled

Review intent keywords & CTR

Plan week 2; lead-source review

Send Partnership Kit to 5 pest controllers

Run Emergency Guide lead-magnet ad

Nurture email 1 auto-fires on download

IG: restored showcase

Nurture email 2 (insurance handled)

Blog: “Found termite damage? First steps”

Follow up partner intros; book lunches

Reply to all Google reviews

Retarget LP visitors with founder ad

IG story: “We handle the insurance”

Mid-month metrics review

Nurture email 3 (structural vs cosmetic)

GBP post: engineer-certified repairs

IG: documented-process polaroid

Call warm leads from nurture clicks

Refresh restored/certified ad

Nurture email 4 (certified-safe outcome)

IG: relief client quote

Request reviews from recent completions

Scale winning intent campaign

Plan week 4; partner-pipeline check

Nurture email 5 (the close)

Priority call all open assessments

Launch fresh “take a breath” variant

IG: restored showcase

Blog: how termite insurance claims work

Second touch to pest-controller partners

IG: did-you-know fact

Showcase a new 5-star review in stories

Cut underperformers; reallocate spend

30-day report: leads, assessments, jobs, partners

Document winning ads, emails & partner playbook

Carry open assessments into month 2 pipeline

Final review call; set month-2 targets

Set evergreen always-on intent budget