Three complete funnel concepts — Decks, Renovations and Termite Repair — built on one brand system, one trust block, and a clear strategy for growth across Brisbane, the Gold Coast and the Sunshine Coast.
Each Line of Business gets its own voice, proof and funnel — all resolving to the same trust block: 127 happy customers, QBCC 15030821, and Gerry's face. Below are the three Brisbane master cells.
Not concepts on a slide — every item below is a finished, deployed asset you can click and read tonight. Renovations & Termite now match the Decks benchmark across the full marketing system.
Brisbane is the master cell. These are the first six expansion pages — each Line of Business localised for the Gold Coast and Sunshine Coast with local suburbs, local FAQs and LocalBusiness schema for Local SEO & AI search.
Nine specific service pages built from the Capability-Statement taxonomy — the "spoke" pages that capture long-tail intent (pool decking, unit renos, structural restoration, insurance repairs…) and feed the three master funnels.
Every page answers four questions: What do you do? · Why now? · Why trust you? · What do I do next? The voice flexes by category; the proof never changes.
An automated cross-pack sweep runs against every live page — banned phrases, favicon, brand colour, ACL-safe wording and broken links: 42/42 pages clean. And the whole system fits on a single printable brief.