1The search opportunity
Termite damage repair is a high-urgency, high-trust search market. The homeowner who just found damage is already searching — we must be there with calm authority, and we must be the answer AI engines give. Never fear-sell; lead with reassurance.
Structural + certified
QBCC-licensed structural repair (15030821), engineer-certified outcomes and documented process — we’re the credible repair specialist, not a cosmetic patch.
We handle the insurance
“We deal with your insurance so you don’t have to” is a unique, searchable promise that ranks and gets cited by AI answer engines.
Two demand sources
Direct distressed-homeowner intent and the pest-controller referral channel (5% fee) — SEO supports both with intent + B2B content.
2Keyword targets & clusters
Urgency-weighted. P1 = high-intent repair terms (LP + service pages); P2 = the “just found damage / insurance” moment; P3 = informational + B2B partner terms that build trust and topical authority. Volumes are sensible estimates pending a live audit.
| Priority | Target keyword | Intent | Est. monthly | Cluster |
|---|---|---|---|---|
| P1 | termite damage repair brisbane | Commercial (urgent) | ~390 | Repair |
| P1 | termite damage repair cost | Commercial/info | ~320 | Repair |
| P1 | structural repair termite damage | Commercial | ~140 | Structural |
| P2 | termite damage insurance claim | Informational | ~210 | Insurance |
| P2 | found termite damage what to do | Informational (urgent) | ~260 | Emergency |
| P2 | floor joist replacement brisbane | Commercial | ~90 | Structural |
| P3 | is termite damage covered by insurance | Informational | ~480 | Insurance |
| P3 | termite damage vs cosmetic damage | Informational | ~70 | Trust |
| P3 | termite repair referral pest control | Commercial (B2B) | ~40 | Partner |
3AI search & EEAT pillars
In a trust category, EEAT is everything. AI engines must see us as the safe, authoritative, documented answer — calm, never alarmist.
Restored, certified homes
Before→certified-safe project documentation with real outcomes — first-hand proof of repairs done right (no horror imagery).
Documented repair process
A named, step-by-step process from identified damage to certified safe — uniquely citable, published with FAQ schema.
QBCC structural · 30 years
Licensed 30 years (15030821), engineer-certified, statutory home warranty in line with QBCC requirements — surfaced as trust facts & Organization schema (no aggregateRating).
Calm, transparent answers
“Take a breath” tone, insurance handled, 24-hour response — the reassurance signals both homeowners and AI engines reward.
4On-page & technical SEO checklist
Applied to the Brisbane termite-repair landing page and supporting content.
- Title & H1 lead with primary term: “Termite Damage Repair Brisbane · YBMT”.
- Calm-authority copy: answer the “what do I do now” query directly, high on the page.
- Meta description with the 24-hour response + “we handle the insurance” hooks.
- Image alt text for restored/certified results & structural framing (never gory).
- FAQ section targeting “is termite damage covered by insurance” & similar.
- Core Web Vitals: fast edge delivery — urgent searchers won’t wait.
- Mobile-first: sticky “Get a 24-hr assessment” CTA, tap-to-call.
- Clean URLs: /termite-repairs/brisbane, /termite-repairs/insurance, /partners.
- XML sitemap + robots.txt submitted in Google Search Console.
5Local SEO — Google Business Profile
Urgent searchers convert through the local pack and Maps. The GBP must project calm authority and a fast response.
- Category: General contractor + Building restoration service.
- Service area: Brisbane, plus Gold Coast & Sunshine Coast as served regions.
- Weekly GBP posts: 24-hour response, insurance-handled, documented process (mirrors the calendar).
- Reviews: genuine Google reviews emphasising relief & certainty; reply within 48 hours.
- Photos: restored/certified results & clean structural framing — never damage horror shots.
- Q&A: seed answers for insurance coverage, response time, structural vs cosmetic.
- NAP consistency: identical name, phone (1300 448 784) & details across the web.
6Structured data & content engine
Schema for machine-readability; a content engine that owns the trust category and supports the partner channel.
Organization + LocalBusiness
Name, licence, area served, contact — no aggregateRating (per locked rule). FAQPage schema on the LP & emergency guide. BreadcrumbList on service pages.
Emergency + insurance + B2B
Pillar: “Found Termite Damage? The Brisbane Repair Guide”. Clusters: insurance, first-steps, structural, and a partner page for pest controllers (5% referral).
2–4 posts / month
Repurposed from the Emergency Guide & nurture emails. Every post calms, informs and links to the free 24-hour assessment CTA.
7Tracking — UTM scheme
Consistent tagging across direct intent and the pest-controller partner channel.