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YBMT Termite Damage Repair · Brisbane · Email Nurture

The 5-email nurture sequence

Sent after a homeowner downloads What to Do When You Find Termite Damage. Voice: urgent / trust — calm authority, never fear-mongering. Emotional arc: panic → relief → control → certified safe.

5 emails · 10 days Trigger: Emergency Guide download Copy-paste ready QBCC 15030821 · licensed 30 years

How to use

Drop each email into your ESP. Replace [First Name] and the assessment link. Keep the tone calm — reassurance, not alarm.

Cadence

Day 0 → Day 1 → Day 3 → Day 6 → Day 10. Pause instantly when they book an assessment.

From name

Send as Gerry from YBMT. A distressed homeowner needs a person, not a brand. Reply-to a monitored inbox.