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YBMT Renovations · Brisbane · Launch Calendar

30-day launch calendar

A day-by-day plan for the first 30 days in market — how the ads, lead magnet, 5-email nurture, phone scripts and organic posts fire together to turn attention into booked 3D scans.

30+
qualified web leads
15
free 3D scans booked
24hr
quote turnaround held
127+
happy customers (and growing)
Paid socialOrganic / IGEmailSales / phoneContent / SEOReviews / GBP

Week 1

Launch & awareness — get the offer in market
Day 1
Mon
Launch 1:1 Meta ad set (hero-quote + before/after)
Publish/refresh LP & confirm tracking
Day 2
Tue
Launch 4:5 portrait ads
IG: before/after post
Day 3
Wed
Launch 9:16 story/Reels ads
Ask 2 recent clients for a Google review
Day 4
Thu
IG: reno tip carousel
GBP post: 16-step process
Day 5
Fri
IG: project showcase
Call back all week-1 web leads
Day 6
Sat
Check ad spend/CTR; pause weakest creative
Day 7
Sun
Plan week 2; review lead volume

Week 2

Lead magnet push — grow the list
Day 8
Mon
Run Buyer's Guide lead-magnet ad
Nurture email 1 auto-fires on download
Day 9
Tue
IG: behind-the-scenes polaroid
Phone-script training refresher
Day 10
Wed
Nurture email 2 (16-step process)
Blog: “What a bathroom reno really costs”
Day 11
Thu
IG: client quote
Reply to all Google reviews
Day 12
Fri
Retarget LP visitors with founder ad
Follow up scan bookings
Day 13
Sat
IG story: poll “which bathroom style?”
Day 14
Sun
Mid-month metrics review

Week 3

Nurture & social proof — build trust
Day 15
Mon
Nurture email 3 (transformation story)
Refresh top ad with new before/after
Day 16
Tue
IG: before/after reel
Day 17
Wed
GBP post: temporary-bathroom service
Call warm leads from nurture clicks
Day 18
Thu
Nurture email 4 (protections stack)
IG: reno tip
Day 19
Fri
Request reviews from week-2 completions
IG: project showcase
Day 20
Sat
Scale the winning ad budget
Day 21
Sun
Plan week 4; KPI check

Week 4

Convert & optimise — turn leads into jobs
Day 22
Mon
Nurture email 5 (the close)
Priority call all open quotes
Day 23
Tue
IG: client quote
Launch a fresh hero-quote variant
Day 24
Wed
Blog: heritage Queenslander renos
Day 25
Thu
IG: behind-the-scenes
Re-engage no-shows / stalled quotes
Day 26
Fri
Showcase a new 5-star review in stories
Day 27
Sat
Cut underperformers; reallocate spend
Day 28
Sun
30-day report: leads, scans, jobs won

Week 5

Wrap & next month — lock in what works
Day 29
Mon
Document winning ads, emails & posts
Carry open quotes into month 2 pipeline
Day 30
Tue
Final review call; set month-2 targets
Set evergreen always-on budget