Production specs & usage
- Three 30-second concepts: hero (3D scan), process (16 steps), social proof
- Master 16:9 + 9:16 vertical & 1:1 square cut-downs for Meta / Reels
- Voice: practical / transformation — calm, real Brisbane families
- On-brand: navy / timber / aqua, Fraunces titles, Inter captions
- Trust block on every end card: 127 · QBCC 15030821 · licensed 30 years
- Compliant: $100/day late credit, PC transparency, no unverifiable superlatives
- Talent & footage are placeholders pending production sign-off
- UTM on end-card links: utm_campaign=renovations-bne-bathroom-q2
See It Before We Demo It
3D scan + showroom30s · hero / website + Meta · 1:1 and 9:16 cut-downs
Goal: Show the 3D-scan + showroom advantage — homeowners see the finished bathroom before a single tile is removed.
10:00–0:06
Renovating? Start with certainty.
Visual
Couple stands in a tired, dated bathroom looking unsure. Soft natural light. Calm, real, not staged.
On-screen text
Renovating? Start with certainty.
Voiceover
Most bathroom renos start with a leap of faith. Ours don't.
20:06–0:15
See it in 3D — before we demo a thing.
Visual
Designer at the Acacia Ridge showroom rotates a photoreal 3D render on a tablet; couple leans in, faces lighting up.
On-screen text
See it in 3D — before we demo a thing.
Voiceover
We 3D-scan your space and show you the finished result first — fixtures, tiles, layout, all of it.
30:15–0:24
16 documented steps. No surprises.
Visual
Clean montage: 16-step process card, PC selection of tapware, a temporary bathroom pod being placed.
On-screen text
16 documented steps. No surprises.
Voiceover
Then a documented 16-step process keeps it on track — and a temporary bathroom keeps your home running.
40:24–0:30
127 happy customers · QBCC 15030821
Visual
Before/after split wipe to a bright finished bathroom. YBMT logo, 5 gold stars, 127 line.
On-screen text
127 happy customers · QBCC 15030821
Voiceover
Your Building and Maintenance Team. Renovations done right.
★★★★★End card: See your bathroom before we demo it. ybmt.com.au/renovations/brisbane · 1300 448 784
The 16-Step Difference
Process / trust30s · website + Meta · explainer tone
Goal: Make the 16-step process the credibility weapon — turn 'how do I trust a builder?' into 'this is the team that documents everything.'
10:00–0:07
Why do renos go wrong?
Visual
Close on hands turning pages of a clean, branded project folder on a kitchen bench. Warm, reassuring.
On-screen text
Why do renos go wrong?
Voiceover
Renovations go sideways when nobody writes the plan down.
20:07–0:16
Our 16-step documented process
Visual
Animated checklist counts up 1…16 beside real site photos: scan, design, PC selection, demo, waterproofing, tiling, fit-off.
On-screen text
Our 16-step documented process
Voiceover
So we document all sixteen steps — from 3D scan to final fit-off — and you see every one.
30:16–0:25
You see the costs. You choose the fixtures.
Visual
Builder and homeowner review a tablet together; insert of PC (provisional cost) line items, no hidden markups.
On-screen text
You see the costs. You choose the fixtures.
Voiceover
You see the provisional costs and pick your own fixtures. No hidden markups, no mystery invoices.
40:25–0:30
Licensed 30 years · $100/day late credit
Visual
Finished bathroom reveal; logo lockup, 5 gold stars, QBCC line, $100/day late credit badge.
On-screen text
Licensed 30 years · $100/day late credit
Voiceover
Documented, transparent, on time. That's the YBMT difference.
★★★★★End card: 16 steps. Zero surprises. Quoted within 24 hours. 1300 448 784
Brisbane Families Trust YBMT
Social proof30s · Meta + GBP · testimonial style (placeholder VO)
Goal: Warm social-proof piece anchoring the practical/transformation voice in real Brisbane homes (heritage + modern).
10:00–0:07
From heritage homes to high-rise units
Visual
Quick warm montage of Brisbane streetscapes — a 1920s Queenslander and a modern unit block.
On-screen text
From heritage homes to high-rise units
Voiceover
Brisbane homes come in every shape. We renovate all of them.
20:07–0:16
“They kept us in the loop the whole way.”
Visual
Homeowner (placeholder talent) speaks to camera in their finished kitchen/bathroom; genuine, unscripted feel.
On-screen text
“They kept us in the loop the whole way.”
Voiceover
Our families tell us the same thing — they always knew what was happening next.
30:16–0:25
One licensed team. Start to finish.
Visual
Gerry McGuire greets a couple at the door, clipboard in hand; calm, professional handshake.
On-screen text
One licensed team. Start to finish.
Voiceover
One QBCC-licensed team, licensed thirty years, handling it from first scan to final clean.
40:25–0:30
127 happy customers · QBCC 15030821
Visual
Logo lockup, 5 gold stars, 127 line, showroom address.
On-screen text
127 happy customers · QBCC 15030821
Voiceover
Your Building and Maintenance Team. Renovations Brisbane trusts.
★★★★★End card: Brisbane's renovation team. 127 happy customers · ybmt.com.au/renovations/brisbane